“We’re not trying to set the trend or be a trend, we’re also not going crazy in R&D for elite performance, we’re firmly in the middle of those two things which is very unique for our category.”
Travis York Featured on The American Field (AF) Fireside Podcast Discussing YORK Athletics Mfg.
December 7, 2021
In addition to being the co-founder and CEO of YCC, Travis York is also a co-founder of creative venture York Athletics. Travis was featured on the American Field (AF) Fireside Podcast.
In the interview, Travis discusses:
- The origin of York Athletics as the third-generation family business and how each generation of the business has evolved with the current time and needs in the marketplace.
- Learning curves when building the business.
- YORK’s philosophies for making products and what makes them different in the marketplace.
- The qualities of YORK’s products that make them truly timeless, minimalist, and authentic to their brand and goals.
- How YORK shifted during the pandemic and the challenges doing so.