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YCC was established by a team of experienced creative entrepreneurs, known as much for their business-savvy as their big ideas. Together they help power every venture in the collective.
York Creative Collective
YCC was established by a team of experienced creative entrepreneurs, known as much for their business-savvy as their big ideas. Together they help power every venture in the collective.
Travis York is the founder and CEO of York Creative Collective (YCC) where he identifies creative opportunities and leads, inspires and champions creative entrepreneurs to maximize their potential. He believes innovation requires the freedom and flexibility that can only come through fierce independence.

Travis is deeply involved with the brands within the collective. He’s the CEO of GYK Antler, a modern marketing agency where he’s served evolving brands since 2005; the co-founder and CEO of video production company, Big Brick Productions; the CEO of Iron and Air Media, a lifestyle motorcycle media platform with a content arm; a co-founder and board member for YORK Athletics Mfg., an e-commerce performance footwear brand; a co-founder and board member for the data analytics company Explorics; and an adviser to Noble & Cooley Drum Co.

Travis was an early internet marketing innovator while attending Boston University and worked for NetMarquee as employee number six, which eventually became part of Euro RSCG 4D (now Havas). He pioneered email marketing and internet-based sweepstakes with Royal Caribbean and Celebrity Cruise Lines, online loyalty with Guinness and Campbell Soup Company, digital lead generation with IBM and global website platforms with Intel and Symantec. He also has a U.S. patent for creating the first lottery platform where all non-winning tickets could be replayed on the internet, which successfully ran for the New Hampshire Lottery for over 10 years and was recently parlayed into the most successful iLottery launch in U.S. history.

Besides being a serial entrepreneur, Travis is an avid angel investor. He’s an investment partner and adviser to York IE — a hybrid strategic advisory, investment and operational growth firm — and has invested in several companies outside of YCC, including CloudApp, Worthee and Datanyze, which was acquired by ZoomInfo.

Travis is also active in the community. He’s the founding board president of the Rock On Foundation which supports youth athletic, artistic and scholastic initiatives and is co-chair of the board of directors for Stay Work Play New Hampshire promoting the state as a favorable place for young workers and recent college graduates when considering employment and lifestyle opportunities. Travis has a Bachelor of Science in Mass Communications-Advertising from Boston University.
Travis York, Founder and CEO
Michael Wachs, Chief Creative Officer
Michael Wachs is the Chief Creative Officer of York Creative Collective (YCC) where he cultivates creativity and — as one-part strategist, one-part ideator and one-part adviser — champions the craft and integrity of all collective brands. His job is not to be restrained by what can’t be imagined, but to fight for a brand’s soul, craft and full creative potential.

Michael also serves as the Chief Creative Officer for YCC portfolio companies GYK Antler and Big Brick Productions as the hands-on leader responsible for the quality and integration across all creative products from branding to content to marketing.

Over the past 25 years, Michael has worked independently and for agencies in general advertising, direct marketing, packaging, broadcast design, identity design, branding, strategy, planning, user experience, web design, application design, product design and, quite often, as a copywriter. Which is the long-winded way of saying he believes in the power of creativity and the inexhaustible way it can be applied to make brands, people— at the very least — and the world better and beloved. He approaches every challenge with a “why not?” attitude, a dash of eternal optimism and an inability to shake an art school all-nighter work ethic.

He began his career as an Art Director at Bronner Slosberg Humphrey (now Digitas) conceptually elevating marketing for AT&T and L.L. Bean — as variety is the staple of every great creative’s diet — but moved on from agency life to work across a wide range of mediums from evolving HBO’s broadcast graphics to Braun’s packaging to Hasbro product launches.

Eventually, he returned to the fold with award-winning full-service interactive agency, Agency.com. During his time there, he pioneered interactive solutions and branding for Reuters, British Airways, Olive Garden, Land Rover and Santander Bank. Over the years and across clients, a love for the power of great branding and how it interacts with consumers and users was solidified and carried forward as Michael became a hired gun for high-profile consumer brands at Ogilvy, Hill Holliday, Mullen (now MullenLowe) and others.

Prior to joining GYK Antler, Michael spent three years as the VP, Executive Creative Director at Isobar, a global agency that delivers digital transformation, powered by creativity. Overseeing all creative output across North America, his relationship with HBO came full circle as he helmed the team responsible for their digital evolution and established the strategy for the first over-the-top offering of its kind, HBO GO. He also supervised digital transformations for Fidelity Investments, Avis, Citi, Motorola, Bloomberg, Comedy Central, Lego and more, ensuring endless creativity and attention to detail regardless if you were watching an episode of “Game of Thrones,” tracking your finances or tracking missile parts across the continent.

Michael serves on the board of the New Hampshire Business Committee for the Arts and has a Bachelor of Fine Arts in Graphic Design from Washington University in St. Louis.
Pam Hamlin, President
Pam Hamlin is the President of York Creative Collective (YCC) where she leads the strategy and operations of the collective to help fuel the growth of the creative ventures and inspire a high-performance culture. She’s a dynamic creative business leader who has a unique combination of marketing and general management experience. Pam brings a passionate conviction that marketing is a strategic lever for profitable growth and that the ultimate advantage in business is creativity.

Pam was an engine for growth, evolution and cultural vibrancy at Arnold Worldwide, an acclaimed global creative agency, for 20 years. As Global CEO, Pam oversaw the Arnold global network. Responsible for driving the vision and strategy for the agency and helping Arnold’s clients — like Progressive Insurance, Jack Daniel’s, Royal Caribbean, Volvo, Fidelity Investments and Ocean Spray, among others — achieve their goals. She has been responsible for P&L ownership, corporate strategy, operations and delivering growth through new business while successfully leading through the changing marketing landscape.

Previously, Pam served as President of Arnold’s Boston headquarters office from 2006-2013 where her leadership guided Arnold Worldwide to the Advertising Age “A-List” in 2012, and as Managing Partner, Director of Account Management from 1998-2006. Prior to Arnold, Pam was the Managing Partner and Director of Client Services at Leonard/Monahan. She began her career at Ingalls Quinn & Johnson.

Pam is also an active board member and contributor to the business community. She currently serves on the boards of the Cambridge Trust Company, Netra, Inc. and the Massachusetts Women’s Forum. She’s also a mentor to startup companies through MassChallenge. Pam has been recognized with the “Power 50” award from the Boston Business Journal, the “Women to Watch” award from Advertising Age, the “Leading Women Award” from the Girl Scouts and the “Pinnacle Award for Achievement in Management” from the Greater Boston Chamber of Commerce.

Pam is a graduate of the Boston College Carroll School of Management.
Mark Battista, Chief Brand Ambassador
Mark Battista is the Chief Brand Ambassador of York Creative Collective (YCC) where he focuses his time and boundless energy championing big ideas and modern marketing solutions that deliver brand and business results across the ventures. He’s also the Managing Director of GYK Antler. His passion is pushing creative boundaries to ensure neither he nor the brands he works with ever become complacent.

With over 20 years of experience leading big global brands at leading advertising agencies and 8 years of sweat equity establishing an emerging family startup, Mark knows the common denominator for growth is commitment to crafting integrated creative ideas. He’s cultivated a reputation for delivering transformative brand and business solutions for world-class brands like Unilever, Ocean Spray, Carnival, Pizza Hut, Lipton and M&M’s. Mark is a natural problem solver, strategic thinker and storyteller who prides himself on developing bold, ownable, innovative and integrated brand experiences rooted in results.

Mark began his career at Grey Advertising in a media role. He quickly realized math is hard and his talents were better used building big brand ideas and business results, so he moved into account management and worked on Panasonic and Kraft Post cereals. His love for creative was the catalyst for him moving to BBDO as Account Director on M&M’s brand portfolio, where he launched Crispy M&M’s and led the first-ever global color vote (blue won!). He most enjoyed winning the M&M’s retail business and partnering to open the first-ever M&M’s world store on the Las Vegas strip. Later, Mark added Pizza Hut to his portfolio as SVP, Global Group Account Director. On Pizza Hut, Mark oversaw 300+ TV commercials per year and was the first agency representative on their innovation SWAT team that developed the profitable “sides” business.

Mark then moved to J. Walter Thompson where he ran the $100 million Unilever haircare business, as well as the Lipton masterbrand and Cadbury businesses. Mark eventually left JWT to return to his hometown of Boston, where he landed at Arnold Worldwide and created the Arnold Brand Experience that combined housed digital, branded content, promotion, experiential and design units into an integrated creative and profitable business unit. The highlight of his time at Arnold Worldwide was creating an original animated Christmas special for Ocean Spray, “A Cranberry Christmas,” that ran on ABC Family’s 25 Days of Christmas for five years — Barry Manilow wrote an original song for the show titled “Christmas is right around the corner,” which trended on iTunes.

Mark attended Fordham University and was the first student to graduate with an Advertising degree.
Marian Spurrier, Director of Talent & Development
Marian is the Director of Talent & Development of York Creative Collective (YCC) where she drives the talent and culture strategy to help people maximize their potential. She believes our people are our greatest asset and activates their success in their creativity and craft by practicing a growth mindset which is deeply rooted in the whole system.

Marian is an innovative people and culture leader with a background in organizational development, design thinking and coaching. Her work has spanned creating seamless employee experiences in startups to implementing learning communities in global organizations. Marian’s approach is to focus on creating sustainable employee growth by aligning the whole system to support talent in their success. She’s worked with several creative organizations and in Fortune 500 companies via executive coaching, people strategy, leadership development, talent consulting and activating other talent growth levers bespoke to each organization.

Marian managed Talent & Development at Getty Images where she partnered with the C-suite to build and lead a global leadership development program, re-engineer and invigorate their talent management processes and implement a diversity and inclusion initiative. Marian also led her own consulting firm, MPowered Leadership, where she coached executives and worked with senior leaders to clarify and align organizational goals to support talent. Prior to her consulting work, Marian was a People and Culture Leader at Eileen Fisher where she partnered with design-thinking firm IDEO on a brand and service culture learning initiative, designed and delivered several leadership development trainings and managed their Wellness & Education benefit.

Marian serves as a mentor coach at the Obama Foundation, and as a leadership council member at the Resolution Project and at the UN Youth Assembly. She holds a master’s degree from Columbia University, Teachers College, School of Organizational Leadership in Adult Learning & Leadership and a Bachelor of Arts in International Relations from Hobart & William Smith Colleges. She has coach training through Columbia Business School and Coach Training EDU and has also completed organizational development coursework with the Center for Creative Leadership, NTL Institute for Applied Behavioral Sciences, MIT’s Presencing Institute and The Cape Cod Institute.
Francis Ferrara, Chief Financial Officer
Francis Ferrara is the Chief Financial Officer of York Creative Collective (YCC) where he manages the business operations support teams responsible for finance, payroll, IT and facilities. Fran has led the financial strategy and operations for a range of companies from startup to public. He believes being independent allows us to have a long view with a paced strategy for growth, which leads to a more sustainable business.

Francis joined GYK Antler in 2015 as Director of Finance focusing primarily on business processes to drive growth, increase efficiency and enhance financial measurement and reporting. Francis began his career in 1990 at KPMG in Boston as a CPA, followed by key financial management positions at several early stage high tech, biotech and professional services companies, most notably iProspect — a leading North American digital marketing agency with global capabilities currently owned by Dentsu, Inc. — where he worked from 2004-2012. During his time at iProspect, the company grew from a $10 million, independent agency in Boston to a $250 million business unit of Dentsu Aegis Network with six locations in the U.S. and Canada and over 400 employees.

Francis has a Bachelor of Science in Accounting from Boston College and a Master of Business Administration from Boston University.