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“Left of Center” Strategy Hits with Bull’s-Eye: GYK Antler Kicks Off 2022 with 50% Growth, 45% Talent Influx, New ECD

On the heels of its best year in company history in 2020, GYK’s performance in 2021 surpassed all growth objectives.

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NBC10: YORK Athletics Releases Sneaker Inspired by GYK Antler’s “Blank Canvas” Design Contest

YORK’s limited-edition shoe – The Frank by Jean Dario – was inspired by a student’s winning Blank Canvas sneaker design.

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Travis York Featured on The American Field (AF) Fireside Podcast Discussing YORK Athletics Mfg.

Travis deep dives into the origin of YORK, their philosophies for creating products, and how their authentic and minimalist approach makes them unique in the marketplace.

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YCC Spotlight: Greg Segel, YORK Athletics Mfg.

Greg shares why he believes YORK is the industry’s best-kept secret and what he’s doing to help spread the word and grow the brand.

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YCC Spotlight: Luke Garro, Noble & Cooley

Luke reflects on his proudest moments, exciting new initiatives and what’s next for the brand at his one year anniversary as General Manager.

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