YORK Athletics and GYK are proud to have launched the #FightFromHome campaign to help keep everyday fighters and COVID-19 frontline workers on their feet.
The initiative asked fans and community members to purchase a pair of Gail sneakers for a frontline worker, either for someone they know personally or as a random act of kindness for a stranger. In exchange for their generosity, donors were rewarded with a pair of YORK sneakers for free.
To spread the word, GYK deployed a targeted digital campaign via owned and earned media, mobilizing people to help support everyday fighters across the country and beyond. As a result, 1,163 pairs of sneakers were delivered to essential workers coast-to-coast in the U.S., and as far away as Australia. Additionally, the #FightFromHome campaign took home a Silver Bowl in the 60th annual Ad Club Hatch Awards in the Work for Good Category.