YCC’s innovative business and operating model was built around the belief that creativity is the ultimate brand and business advantage. Learn how YCC and 11 other “advertising upstarts” are challenging the ad giants and traditional holding companies in this Business Insider article featuring Founder and CEO Travis York.
Month: May 2021
Pam Hamlin Discusses “Capital-C Creativity” in Muse by Clio
We believe creativity is the ultimate business advantage. Our President, Pam Hamlin, shares her thoughts with Muse by Clio on the difference between “Capital-C Creativity” and “Little-C Creativity” and why this combination creates a competitive advantage. She dives into what makes these two types of creativity unique, shares examples of companies and ideas that have perfectly embodied Capital-C Creativity, and provides insights into how brands can foster both types of creativity for sustained success.